Stand Out in the Mailbox: The Strategic Value of Branded Direct Mail

Is your business struggling to get its message heard in a world of overcrowded inboxes and online messaging?

You're not alone - digital fatigue is real, and consumers are tuning out. That’s where branded direct mail comes in: a tangible, trustworthy way to cut through the noise and make a lasting impression.

Key shifts in how businesses communicated with their customer base began in the mid to late 1990s, accelerating rapidly in the 2000s. The rise of messaging apps, email broadcast platforms (which enabled even non-designers to create reasonably professional branded emails), and CRM systems offered new, more immediate ways to reach audiences. By 2010, the traditional letter and envelope had virtually disappeared from both B2B and B2C communications. Yet as inboxes become more crowded and attention spans shorter, perhaps it’s time to reconsider traditional methods - like physical letters - to truly cut through the digital noise.

Research shows that direct mail provides better response rates, greater visibility, and innovative creative opportunities compared to online activity – and it should form a part of any marketing strategy.  Here we look at some of the key benefits of direct mail marketing along with some statistics – and the results speak for themselves.

Recent research has shown that many brands are shifting more of their marketing budgets to direct mail - UK ad spend on direct mail grew by 12.9% last year, outpacing overall advertising growth.

Here’s why: 

• Campaigns using direct mail are 52% more likely to report ROI increases
• Direct mail leads to a commercial action in 1 out of every 3 cases
• Its response rate is nearly 30 times higher than email
• 33% of direct mail leads to a commercial action (source: JIC Mail)

Direct mail’s tangible, personal nature builds trust and engagement - key drivers for acquisition and long-term loyalty. Plus, with today’s advanced targeting and personalisation, mail is now as precise as digital, but with even greater impact.

At Controlaccount we offer a branded lettering service, supporting a range of organisations across a wide range of sectors. Whether you are looking to promote your products or services via branded direct mail, engage with your clients via a survey, send out dunning letters or credit control reminders, branded lettering – will make a strong impression.

The benefits of branded lettering:

Personalisation – Our service enables you to tailor everything in your lettering to an exact client or prospect. This could be as simple as using their name and company address within the letter content, but can include other data such as buying preferences, purchase history, upsell of products or services to complement a previous purchase. Branded lettering can also include unique web links, promo codes, QR codes and imagery. The options are endless and will create impact, making your message more memorable.

Targeting your ideal customer or prospect – Data segmentation can help you reach your ideal audience more effectively. Options for segmentation include region/geography, social demographic, household spend or lifestyle – the possibilities are endless to connect you to your ideal customer.

Formats – Whilst lettering is the most common option for direct mail, we can help you deliver your on-brand message via a range of formats – leaflets, brochures, greeting cards. We will have the perfect solution to your mail requirements.

Reach your recipient – Reach your prospects - direct mail has a greater chance of reaching the recipient’s doormat or desk, rather than finding its way into a junk folder.

Track your ROI – By using unique codes such as promo codes, a unique telephone number, directing traffic to a bespoke landing page on your website you can efficiently and accurately measure how successful your mail campaign is.

Cost effective – For less than the price of a postage stamp, Controlaccount can manage your mail services. We’ll work with you to create an impactful campaign and get it delivered on time. We’ll manage any returned mail as it comes back, cleaning your data as we go, meaning your campaigns become more efficient and effective.

We can help deliver on-brand communications to customers or prospects at a low cost. Our branded lettering service helps engage with a target audience in a time-efficient, cost-effective manner, that is enormously valuable for your business.

If you’re interested in talking to us about how we can help improve your ROI, get in contact today and we will be delighted to discuss your requirements.