Reputation… easy to get and hard to shake. That’s why all businesses who are serious about protecting their brand’s reputation need a solid Crisis Planning Communication Strategy to enable them to diffuse a negative situation quickly and with minimal brand damage. A PR crisis could be a poor review, a data breach or a clumsily delivered soundbite, even a competitor’s crisis can tarnish your reputation by association. In order to minimise impact, you need respond quickly and to do this you need a plan. Our Communications team are well versed in helping businesses prepare for these situations – managing all channels of communications to steer your business back to calmer waters.